Google’s Official Digital Marketing Publication. Discover 5 marketing takeaways from GML 2026 on agentic commerce and the future of Search. From conversational AI and visual search to predictive answers and always-on digital agents, the future of search will transform how we access knowledge, shop, learn, and live. We’re bringing our advanced model capabilities to Search with new AI features, enabling you to use agents just by asking a question. We’re also introducing a new, intelligent AI-powered Search box, marking its biggest upgrade in over 25 years. Google and Alphabet’s CEO Sundar Pichai sat down for a discussion on AI that inevitably focused on the future of search. He explained his view of search and the role of websites ten years. What is the future of search? Find out how search engines and SEO have evolved, and what it means for the future of SEO. In this article and conversation with Google executive Nick Fox, it points to a future where search becomes more useful, more personal, and far more agentic. We’re shifting from the chaos of the open web to the centralization of information. It’s like the totalitarianism of search —one answer, one authority, controlled by algorithms we can’t see. With more than 370 search experts in our UK division, working globally and integrated across commerce, media, data and technology, we’re observing search fragmenting, converging and reconfiguring in real time. Below, we outline our search predictions for 2026. At its Google I/O conference on Tuesday, Google unveiled an AI-powered overhaul of Search centered around a reimagined “intelligent search box” — what the company describes as the biggest. AI search optimization for 2026: Move beyond rankings to win citations in AI-generated answers. Engineer content for extractability, trust, and ROI.